KidsCraft Playhouses Press Release


Cardboard Cottage & Shuttle at Western Toy & Hobby Show Booth 736

Atlanta, GA  (February 19, 2010) – Kids readily admit the unassuming cardboard box is the ultimate plaything. Anyone who has purchased a big appliance becomes the hit of the neighborhood when the cardboard box it came in is big enough to play inside. Better than electronics, board games or a ball, it’s the box that won the hearts of toy judges who inducted it in the National Toy Hall of Fame. Now imagine a big cardboard box already designed with a window or doors! That’s the playful concept behind KidsCraft Playhouses™ where imagination blooms and creativity blossoms. See the launch of the Shuttle Imagination and The Creation Cottage at next month’s Western Toy & Hobby Show Booth 736.

Two dads and a grandfather from Atlanta got a first hand look at how the cardboard box captures a child’s way of thinking. While packing up their financial services business, moving from one office to another, their kids tagged along. Although the fathers brought along playthings like coloring books and crayons for the 3 to 7 year olds, it was the empty boxes that captivated the youngsters. The dads saw the sparks of a business and KidsCraft Playhouses was born.

Made of 100% recycled material and made in the USA, two sturdy designs are available online and at select specialty retailers. The Shuttle Imagination, a large spaceship and the Creation Cottage, a playhouse, are ingeniously designed so there’s no need for cutting, taping or measuring. The flaps and slots are specifically designed and pre-cut for easy assembly and can withstand hearty hours of play.

The dads left the exteriors blank white so kids could color anything and everything on the playhouses. In fact KidsCraft will mail a free 8-pack of crayons to kids when they redeem their sales receipt online at These aren’t your ordinary crayons – they’re 100 % recycled (!) from unwanted crayons.

As a parent of twin 5-year-old girls, I can say I love the playhouse. It was indestructible and the girls had loads of fun coloring it and climbing on it. I was shocked that nothing tore or ripped! It was very cool. — Bean Head Toys customer, Sandy Springs, GA

“The parents were quite impressed with the sturdiness of the house, the creativity of the design which included the sunburst and the chimney, and the size seemed to be just right. They all were excited for this product to hit the market in the spring along with the shuttle and definitely thought it kept the kids busy and engaged.” — Bean Head Toys owner Chris Lowe

KidsCraft is not just your average toy manufacturer, the company carries a strong message for kids and parents for how to become charitably responsible and environmentally friendly.

As their new business unfolds, the family men wanted to give back to children. KidsCraft Playhouses will donate 100 of their structures to local charities like the Ronald McDonald House, Boys & Girls Club of America and after-school programs. The company will also donate 5% of sales to these organizations’ international headquarters. Donations will also go to Shriners Hospitals for Children®, a network of 22 non-profit pediatric hospitals across in the US, Canada and Mexico.

In an effort to continue their dedication to corporate responsibilities, KidsCraft partnered with the Trees for the Future Foundation. Through this program, KidsCraft will be able to support sustainability by planting one tree for every product sold. In the 20 years since the foundation was established, they’ve planted more than 100,000,000 trees worldwide.

Visitors to the March 2010 Western Toy & Hobby Show will be the first to play with these sturdy structures, available in two styles, with many more styles yet to come:

The Creation Cottage • $59.95
Indoors or out, this pint size cottage is a perfect playroom for solo play or for the neighborhood gang. Made from 100% recycled materials, the unique design allows for a sturdy drawing surface for tykes. The white exterior is a blank canvas designed to inspire the imagination and creation from little Picassos. Five windows and a door make for fun peek-a-boo play. The Creation Cottage comes with a promotional offer for free recycled crayons that are made in the U.S. The Creation Cottage measures 42”L x 39”W x 54”H.

Shuttle Imagination • $69.95
For out-of-this-world imagination, the space shuttle can take kids on a new adventure every day! Made of 100% recycled materials, the unique design allows for a sturdy drawing surface. Double bay doors and two portholes add a dimension of fun. Color the shuttle’s surface to show where you will travel or what discoveries you’ve already made! The Shuttle Imagination comes with a promotional offer for free recycled crayons that are made in the U.S. The Shuttle Imagination measures 39”L x 34”W x 72”H. Fin attachments are 12” long.

Join KidsCraft Playhouse on Facebook, follow them on Twitter or add your own comments and pictures to their website blog.

Sometimes the Mothers of Invention are Dads — three Atlanta fathers put their “aha moment” into a toy business of sturdy cardboard structures for kids. Paul Isbell, Sean Turnan and Bill Pock, fathers to eight children total, believe all youngsters should have a chance to blossom with unlimited imagination. Giving back to the community is an important part of their business plan and several national children’s charities will benefit from their inaugural year of sales and product donations. For more information on their playhouses, visit their website at


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